Every day, business owners, property investors, and individuals search online for litigation attorneys. They’ve been served with lawsuits, are considering legal action, or need aggressive representation in ongoing disputes. These aren’t casual inquiries – they’re potential clients facing significant financial exposure who need experienced trial counsel.
But if your practice doesn’t appear when they search, if your website doesn’t demonstrate your litigation track record, if your online presence doesn’t convey courtroom authority, these high-value cases will go to your competitors. Not only do you lose potential clients, but businesses and individuals in your community miss out on your litigation expertise and strategic counsel.
Our litigation law PPC campaigns ensure you appear at the top when potential clients search for business litigation attorneys, real estate litigators, or civil litigation lawyers in your area. We don’t just bid on generic legal terms – we target the specific, high-intent searches that indicate someone needs litigation counsel today.
Business disputes require attorneys who understand corporate dynamics, contract law, and commercial relationships. Your clients are business owners, executives, and entrepreneurs facing partnership disputes, breach of contract claims, or business tort actions. We create campaigns that reach decision-makers who need sophisticated litigation counsel to protect their business interests and navigate complex commercial disputes.
Property disputes are often high-stakes, time-sensitive matters involving significant financial exposure. From boundary disputes to construction defect claims, from landlord-tenant conflicts to title issues, real estate litigation clients need attorneys who understand property law and aren't afraid of the courtroom. Our marketing strategies connect you with property owners, developers, and investors ready to fight for their real estate interests.
Civil litigation encompasses a broad spectrum of disputes - from personal injury defense to employment claims, from consumer protection matters to professional liability. These clients need versatile litigators who can handle diverse case types with equal expertise. We position you as the go-to civil litigator for individuals and businesses facing any type of civil legal action.
Corporate litigation involves high-stakes disputes between businesses, shareholders, and executives. These sophisticated clients need attorneys who understand corporate governance, fiduciary duties, and complex business structures. We connect you with corporations and business leaders facing shareholder disputes, derivative actions, or corporate governance conflicts that require experienced litigation counsel.
Your expertise in the courtroom is invaluable to clients facing legal disputes. You shouldn’t have to lose sleep wondering if you’ll have enough cases to keep your practice running. With strategic digital marketing, you can build a predictable pipeline of high-value litigation matters, ensuring your phone rings consistently with clients who need your aggressive representation.
Our campaigns specifically target high-value litigation searches that indicate serious legal disputes. We focus on keywords like “business litigation attorney,” “commercial dispute lawyer,” and “real estate litigation counsel” – searches made by clients facing significant exposure who need experienced trial attorneys. Through strategic negative keywords and minimum fee indicators on landing pages, we filter out small claims seekers and tire-kickers. Our landing pages emphasize your experience with complex litigation, which naturally attracts clients with substantial cases who understand the value of proven courtroom expertise.
This often happens when marketing agencies don’t understand litigation client psychology. Potential litigation clients are evaluating multiple attorneys, researching track records, and seeking confidence that you can win their case. We audit your current campaigns to identify conversion barriers – often it’s landing pages that don’t showcase trial victories, lack of case results, or messaging that doesn’t address the client’s fear about their legal exposure. We rebuild your entire conversion funnel with litigation-specific strategy, including compelling case results, attorney credentials, and trust-building elements that convert consultations into retained cases.
These require completely different messaging strategies, so we create separate campaign structures. For offensive litigation (clients considering legal action), we target proactive searches like “sue for breach of contract,” “business litigation attorney,” and “file lawsuit against business partner.” For defensive litigation (clients being sued), we target reactive, urgent searches like “been served lawsuit,” “respond to complaint,” and “business litigation defense attorney.” Each campaign has customized ad copy and dedicated landing pages that speak to that specific situation – either empowering clients to take action or reassuring defendants that aggressive defense is available.
You receive detailed monthly reports showing clicks, click-through rates, conversions, conversion rates, and cost per conversion across all campaigns. We track which practice areas generate consultations and, with your input, which convert to retained cases and their average case value. Most litigation attorneys see qualified leads within the first 30 days, with ROI typically materializing within 60-90 days as a single retained case often covers months of marketing investment. We schedule monthly strategy calls to review performance, discuss case quality, and optimize campaigns based on which practice areas are most profitable for your firm. You have 24/7 access to your Google Ads account for complete transparency.
We maintain strict geographic exclusivity for litigation attorneys. If we’re managing your campaigns, we will not take on direct competitors in your market for overlapping practice areas. We believe this is essential for maximizing your competitive advantage and protecting the strategies we develop specifically for your practice. Before beginning any engagement, we verify that we don’t have conflicts in your service area for your specific litigation practice areas.
Timeline varies based on your market’s litigation volume and competition level, but most attorneys see qualified litigation leads within 2-4 weeks of campaign launch. Business and commercial litigation leads often come first as these are actively searched topics. Real estate and contract dispute leads typically follow as these situations develop. Important to note: litigation clients usually consult with multiple attorneys before deciding, so conversion cycles are longer than transactional practice areas – often 1-3 weeks from initial contact to retention. We optimize continuously, so month three performance typically significantly exceeds month one as we identify which keywords, ad copy, and landing pages attract your ideal litigation clients.
Absolutely. Many litigators struggle to differentiate themselves from attorneys who settle everything pre-trial. We develop messaging that specifically highlights your courtroom experience, trial verdicts, and willingness to take cases to trial when settlement isn’t in the client’s best interest. This includes showcasing specific trial victories, courtroom footage or photos where appropriate, and messaging that attracts clients who want aggressive representation, not just negotiation. We can create dedicated landing pages for clients specifically seeking trial attorneys, which often attracts higher-value cases from clients who understand that courtroom credibility drives settlement leverage.
