Every day, individuals are arrested, charged, or investigated for criminal offenses. They’re facing potential jail time, fines, permanent criminal records, and life-altering consequences. These aren’t casual browsers – they’re people in genuine crisis who need immediate legal representation to protect their constitutional rights.
But if your practice doesn’t appear when they search, if your website doesn’t clearly communicate your defense experience, if your online presence doesn’t inspire confidence during their darkest hour, these defendants will find someone else. Not only do you lose potential cases, but people in your community facing criminal charges may not receive the vigorous defense they deserve.
Our criminal defense PPC campaigns ensure you appear at the top when potential clients search for defense attorneys, criminal lawyers, or legal help in your area. We don’t just bid on generic legal terms – we target the specific, urgent searches that indicate someone needs immediate criminal defense representation.
DUI defendants face immediate license suspension, potential jail time, and career consequences. Our campaigns target people searching for DUI attorneys who can challenge breathalyzer results, negotiate reduced charges, and protect their driving privileges while building the strongest possible defense.
Felony charges carry serious prison time and permanent consequences. We position you as the felony defense expert who can handle complex cases, challenge evidence, negotiate with prosecutors, and provide the aggressive representation needed for serious criminal charges.
Drug crime defendants face varying charges from simple possession to trafficking allegations. Our campaigns connect you with clients who need attorneys experienced in drug law, evidence suppression, and alternative sentencing options that can protect their future.
Domestic violence charges carry unique challenges including protective orders, family court implications, and sensitive circumstances. We position you as the domestic violence defense specialist who understands these complex cases and can protect both legal rights and family relationships.
Your expertise in criminal defense is invaluable to people facing charges and fighting for their freedom. You shouldn’t have to lose serious criminal cases to competitors simply because they appeared first in search results when someone desperately needed legal help. With strategic digital marketing, you can build a predictable pipeline of quality criminal defense cases, ensuring people facing charges find you when they need strong legal representation most.
Criminal defense PPC campaigns can start generating calls within 24-48 hours of launch since people facing charges need immediate help. However, it typically takes 2-4 weeks to optimize campaigns for the highest quality cases and best cost per acquisition.
Cost per case varies significantly by market, charge type, and competition. DUI cases typically have different acquisition costs than felony cases. We provide transparent reporting showing your exact cost per consultation and retained client for each practice area.
We target high-intent keywords that indicate serious charges, use negative keywords to filter out traffic violations and civil matters, and create ad copy that attracts defendants with substantial cases requiring experienced representation.
No. We maintain strict geographic exclusivity for criminal defense practices. If we’re working with your firm, we won’t take on competing criminal defense attorneys in your immediate service area.
Criminal defense is highly competitive, especially for DUI and serious felonies. We focus on strategic campaign optimization, compelling ad copy highlighting your trial experience, and superior landing page experiences that build immediate trust.
Absolutely. We track not just leads and consultations, but also case types, fee values, and outcomes when possible. This helps optimize campaigns toward the most profitable and impactful case types for your practice.
All our campaigns comply with legal advertising regulations. We avoid making outcome promises, don’t guarantee results, and ensure all testimonials and case results meet bar association requirements for criminal defense advertising.
We can focus on your specific practice areas within criminal defense, whether that’s DUI, white-collar crimes, drug offenses, violent crimes, or general criminal defense. We tailor campaigns to your expertise and preferred case types.
