Every day, entrepreneurs, startups, and established businesses search online for trademark protection. They’re launching new brands, discovering potential infringement, or facing cease-and-desist letters. These aren’t casual inquiries – they’re business owners whose livelihoods depend on protecting their intellectual property.
But if your practice doesn’t appear when they search, if your website doesn’t clearly demonstrate your IP expertise, if your online presence doesn’t convey authority in trademark law, these businesses will find someone else. Not only do you lose potential clients, but businesses in your community miss out on your specialized knowledge and strategic counsel.
Our trademark law PPC campaigns ensure you appear at the top when potential clients search for trademark attorneys, copyright lawyers, or patent protection services in your area. We don’t just bid on generic legal terms – we target the specific, high-intent searches that indicate someone needs IP protection today.
Businesses launching new brands need trademark protection from day one. Your marketing must reach entrepreneurs at the critical moment when they're choosing a brand name, designing a logo, or preparing to launch. We create campaigns that connect you with business owners who understand that trademark registration isn't optional – it's essential protection for their future.
From software developers to content creators, from publishers to artists, copyright protection spans countless industries. Copyright clients need an attorney who understands both the legal framework and the creative industries they serve. Our marketing strategies position you as the copyright expert who speaks their language and protects their creative work.
Patent clients are often inventors, engineers, and entrepreneurs with groundbreaking ideas that need protection. They're looking for an attorney who understands complex technical concepts and can navigate the intricate patent application process. We connect you with innovators ready to invest in protecting their inventions.
Sophisticated businesses understand that IP isn't just about protection – it's a strategic asset that can generate revenue through licensing. These clients need an attorney who thinks beyond registration to help them maximize the value of their intellectual property portfolio. We position you as the strategic IP counsel that growth-focused businesses need.
Your expertise in trademark and intellectual property law is invaluable to businesses protecting their competitive advantage. You shouldn’t have to lose sleep wondering if you’ll have enough clients to keep your practice running. With strategic digital marketing, you can build a predictable pipeline of qualified leads, ensuring your phone rings consistently with businesses that need your IP protection expertise.
Our campaigns are specifically designed to target high-intent searches that indicate serious businesses ready to invest in trademark protection. We focus on keywords like “trademark attorney for startup,” “copyright infringement lawyer,” and “patent application attorney” – searches made by business owners who understand the value of IP protection. Through negative keywords and audience targeting, we filter out tire-kickers looking for free advice or businesses not ready to invest in proper legal counsel. Our landing pages clearly communicate your expertise and fee structure, ensuring only qualified prospects contact your firm.
This is one of the most common problems we solve for trademark attorneys. Many agencies treat IP law marketing like any other legal practice area, but trademark clients require specialized messaging and targeting. We conduct a thorough audit of your current campaigns to identify where low-quality leads are coming from – often it’s overly broad keywords, poor landing page conversion design, or targeting people seeking general business advice rather than trademark services. We rebuild campaigns from the ground up with trademark-specific strategy, ensuring every dollar spent targets businesses genuinely seeking IP protection.
These are two distinct audiences with completely different needs and search behaviors, so we create separate campaign structures for each. For startups, we target searches around brand protection, trademark registration, and proactive IP strategy – reaching entrepreneurs at the planning stage. For infringement cases, we target urgent, problem-aware searches like “trademark infringement attorney,” “cease and desist response lawyer,” and “someone is using my trademark.” Each campaign has customized ad copy and dedicated landing pages that speak directly to that audience’s specific situation and emotional state.
You receive detailed monthly reports showing clicks, click-through rates, conversions, conversion rates, and cost per conversion for all campaigns. More importantly, we track which campaigns generate actual consultations and signed clients, connecting your marketing spend directly to revenue. Most trademark attorneys see qualified leads within the first 30 days, with ROI becoming positive within 60-90 days as campaigns optimize. We schedule monthly strategy calls to review performance, discuss what’s working, and adjust tactics based on your case capacity and practice goals. Full transparency is standard – you have 24/7 access to your Google Ads account to see real-time performance.
We maintain strict geographic exclusivity for trademark attorneys. If we’re working with you in your market, we will not take on direct competitors in your service area. We believe this is essential for maximizing your campaign effectiveness and protecting the strategies we develop specifically for your practice. Before beginning any engagement, we verify that we don’t have conflicts in your geographic market for trademark law services.
Timeline expectations depend on your market competition and budget, but most trademark attorneys see their first qualified leads within 2-4 weeks of launching campaigns. Initial leads often come from trademark registration inquiries as these prospects are actively searching and ready to hire. Infringement cases may take slightly longer as these situations are less common but typically convert at higher rates when they do occur. We optimize campaigns continuously, so month three typically performs significantly better than month one as we identify which keywords, ad copy, and landing pages drive the best results for your specific practice.
Absolutely. Many of our most successful trademark attorneys specialize in specific industries – tech startups, healthcare companies, consumer brands, or specific IP services like patent prosecution or copyright for creative industries. We develop targeted campaigns and landing pages that showcase your niche expertise, using industry-specific terminology and case examples that resonate with those audiences. We can also implement content marketing strategies, including blog posts and case studies, that establish your thought leadership in your specialty areas. This specialization often leads to higher-value clients who specifically seek out your unique expertise.
